If you have a business that deals with topics that are not naturally exciting or glamorous, it can be difficult to market your product and services. Content marketing is an incredibly powerful tool if used correctly, but getting people interested in ‘boring’ businesses can feel like an uphill battle.
Boring businesses don’t have to be dull when it comes to marketing. Engaging customers and building a devoted following is possible through content creation and advertising even if your business isn’t inherently exciting!
In this article, we take an in-depth look at how we can do content marketing for boring businesses and how we can utilize the power of content marketing from understanding its importance and purpose, right up to overcoming any challenges that may arise.
Let’s explore together how you too can make use of content strategies tailored for less than thrilling industries!
Importance of content marketing for boring businesses
Content marketing is an invaluable tool for businesses of any type, large or small. For those companies which may appear “uninteresting” on the surface, content marketing provides a great opportunity to showcase their unique offerings and highlight the features that truly make them stand out from their competition. It allows these companies to demonstrate how their product or service can provide incomparable value or experiences and on a broader level, how their mission can positively impact the community and beyond.
Content marketing provides a powerful platform for businesses who are just starting out or simply don’t have the same resources as other larger corporations do. In all cases, content marketing plays an essential role in making sure consumers are aware of what these companies are offering and why it is important.
Here are a few reasons why content marketing is essential for boring businesses:
1. Build Brand Awareness
Boring businesses need to build brand awareness and establish themselves as thought leaders in their industry. Content marketing can help them achieve this by creating informative and engaging content that resonates with their target audience.
2. Establish Trust and Credibility
By creating high-quality content, boring businesses can establish themselves as experts in their field. This can help to build trust and credibility with their target audience, which can lead to increased sales and customer loyalty.
3. Increase Website Traffic
By creating compelling content, boring businesses can attract more visitors to their website. This can help to increase their visibility in search engine results pages (SERPs), leading to increased organic traffic and potential sales.
4. Improve Search Engine Rankings
Creating high-quality content that is optimized for search engines can help to improve a boring business’s search engine rankings. This can lead to increased visibility, more traffic, and more sales.
5. Nurture Customer Relationships
Boring industries can use content marketing to stay top of mind with their existing customers. By creating helpful, informative content, they can nurture relationships with their customers and keep them engaged and loyal.
The New York Times Insider Group conducted a captivating investigation, uncovering the five motivating factors behind why people share with others.
- 49% Share Content to entertain and inform people
- 68% Shares to Help You Identify Your Unique Identity
- 78% Use Content to Strengthen Relationships and Grow Business
- 69% Feel More Involved in the World by Sharing Content
- 84% Share content to Support Causes and Issues
Challenges faced by boring companies
Boring companies are often faced with a daunting challenge when it comes to content marketing. This is due to the fact that their products or services may not be considered exciting or glamorous, making it difficult for them to engage consumers and differentiate themselves from their peers. Common challenges posed by boring businesses includes:
1. Lack of shareability
In content marketing for boring businesses, one of the biggest challenges is creating content that people want to share with their friends and followers. This is because the products or services they offer may not be visually appealing or interesting enough to generate significant buzz on social media.
2. Difficulty in storytelling
Boring businesses often struggle with telling engaging stories that capture the attention of their audience. This is because the products or services they offer may not have a strong narrative that can be leveraged in their content marketing efforts.
3. Limited content topics
Boring companies may feel limited in terms of the types of content they can create. For example, a company that sells industrial machinery may not have as many options for creative content as a fashion brand or a food company.
4. Technical jargon
Boring businesses may rely on technical language and jargon to describe their products or services, which can be difficult for non-experts to understand. This can make it challenging to create content that is accessible and engaging to a wider audience.
5. Small audience
Boring businesses may have a smaller audience compared to businesses in more exciting industries. This means that there are fewer people to market to, which can limit the impact of their content marketing efforts.
Despite these challenges, there are still ways that boring businesses can create effective content marketing campaigns. One approach is to focus on providing useful information and answering common questions that their audience may have. By being helpful and informative, even “boring” businesses can build trust and engagement with their target audience.
Content marketing can be a challenge for businesses that are considered “boring” or don’t have the same level of excitement or interest as other industries. Or maybe you think your business is too dull to market effectively. Whatever the case may be, content marketing can be a great way to connect with your target audience – even if your business isn’t the most exciting out there.
Here are some creative ways to do content marketing for boring businesses, that will drive result and revenue.
8 tips to do content marketing for Boring Businesses
1. Understand your audience
Writing content that resonates with your audience often begins with understanding who they are. Knowing who your current and potential customers are will make creating content much simpler. For example, if you have a business that sells office supplies, research into the kind of people your business is trying to attract can help you tailor content around productivity tips and staying organized. Focusing on topics like this will not only engage readers, but it may also create more leads for your business in the process.
2. Focus on the benefits
Highlighting the practical benefits of your product or service is a great way to engage people. If it doesn’t seem so exciting at first, take some time to consider all the advantages it can provide and how it can improve your customer’s lives. Your content should show customers why these features are valuable and how they are an essential piece of their daily life. Presenting the practical benefits of your product or service in this manner will help make your content memorable and more attractive to potential customers.
3. Tell stories
No matter the industry, there are always stories to be told. People love a narrative it helps bring any business or its employees to life! Creative marketing professionals should make an effort to search for and tell compelling stories with their brand. These could range from success stories of customers who have used your product or service in helpful ways, inspiring tales highlighting various members or teams within the company, to looking back at how the business came to be. Stories like this help create an emotional bond with your customers while helping build credibility and trust. What’s more, they can add a touch of humanity to your organization that sets it apart from those merely sharing facts and figures on their product or service.
4. Create useful content
Creating content that is useful to readers can be incredibly rewarding. When you give your audience what they need, the chances of someone interacting with, and returning to your brand increases exponentially. Figuring out what type of content will work for your company requires some creativity. Look beyond your typical offerings and try to answer the questions that are on people’s minds within your industry or area of expertise. For instance, if you own a tax preparation service you could create an informational guide to all kinds of deductions that taxpayers can take advantage of come tax season. Providing something like this not only adds value to your customer base but also builds trust between them and your business.
5. Use visuals
Visuals play an important role in content marketing, as they add a creative and eye-catching element to your content. They not only make your content more interesting and engaging, but also are useful for conveying complex ideas or data in an easy-to-understand way. For example, diagrams can help illustrate step-by-step instructions, infographics can present complicated facts and figures in a visually appealing format, and videos can entertain viewers while teaching them something new. No matter the type of visual you use, it will help bring life to even the most mundane topics and attract more interaction from readers.
6. Use humor
Whether it’s a meme or a pun, using humor allows you to go against the grain and get your message across in a way that isn’t typically seen in your industry. Infusing humor into your content can also make it more engaging, which is key to grabbing the audience’s attention and helping them form an emotional attachment to what you’re trying to communicate. However, it’s important not to overuse this tactic; try to stick with what is both appropriate and timely.
7. Collaborate with others
Partnering with influencers, industry experts, or even other businesses to contribute to your projects can provide valuable insight and help you create content that resonates with viewers. It’s great for expanding your network of contacts as well as harnessing different perspectives on topics relevant to your niche. Collaboration helps keep things fresh and inspires broad thinking; plus, it can bring valuable new followers to your page. Overall, reaching out and engaging with professionals in your field is a great way to raise the quality of your content and get more eyes on it too!
8. Leverage social media
Whether it be Twitter, Instagram, LinkedIn, or other platforms, social media is an essential tool for engaging with followers and sharing your content. It can easily be used to reach a wider audience through hashtags which bring additional viewership.
If you’re willing to put in the effort, content marketing can be an effective way to reach your target market – even if your business is on the less-than-exciting side. Just follow these tips and you’ll be well on your way to success.
Summary : How to Content Marketing for Boring Businesses
Content marketing can improve engagement for your brand. When developing your content, focus on understanding your target audience and the topics they would be most interested in. With some creativity and an eye for what works, you can create captivating content even if the topic isn’t particularly thrilling. As long as it’s something that is of value to your customers, they’ll take notice.
Give these tips a try, and you may be surprised with the positive response from both new and existing customers alike.
We understand the importance of effective content marketing, which is why we prioritize providing top-of-the-line services. Our team of experienced professionals is well-equipped to curate unique and attention-grabbing content that will keep your audience captivated. We’ll help you create an effective content strategy that highlights your business in a seamless, professional manner, helping you expand your horizons and make connections with a broader audience.
To ensure a successful launch into content marketing for your boring business, get in touch with our team today so that we can help give your brand a fresh purpose
Final thought
Every business, no matter how boring or dry the subject matter may seem, can enjoy the benefits of content marketing. Content marketing is centred around creating interesting and engaging content to effectively reach a target audience thereby, establishing brand awareness and thought leadership. With carefully cultivated content, businesses can interact with their customers, garner loyal followers, as well as attract leads for sales. If done correctly, content marketing for boring industries has the potential to transform a mundane business into one that customers look forward to interacting with regularly.
